State leaders say Kentucky tourism is on the rebound


LOUISVILLE, Ky. (FOX 56) – Gov. Andy Beshear gave the keynote address Thursday, Nov. 11, at this year’s Kentucky Travel Industry Annual Conference in Louisville.

He said we haven’t hit pre-pandemic tourism levels yet, but the numbers are improving.

“We are gonna make it. And we’re not just going to get fully back, we’re gonna go further. We’re gonna be better. We’re gonna do better. We’re gonna bring in more people. We’re gonna bring in more dollars,” said Beshear.

Gov. Beshear said nearly 68 million people visited Kentucky in 2020, which is an 8.1% decline, according to Kentucky Tourism.

Kentucky Tourism’s 2020 Economic Impact of Visitors in Kentucky report said visitors generated $625 million in state and local taxes, which is equivalent to $360 in tax savings for every household in Kentucky.

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