LEXINGTON, Ky. (FOX 56) – According to Amazon, this year’s Prime Day event saw 300 million items purchased worldwide, saving Prime members an estimated $1.7 billion.

Despite this popularity, Prime Day brings significant risk for potential scams for Amazon shoppers.

These scams can come in a variety of ways and the Better Business Bureau (BBB) makes sure you don’t get taken advantage of.

“If you are not a customer of Amazon, it’s easy to say ‘hey, that’s not me!’ But the chances of you getting one and you are an Amazon customer and possibly falling for that is not every slim at all so be on the look out,” said Director of Communications for BBB Heather Clary.

Scammers will go to great lengths to get your attention and lure you in.

“Over the years, the Better Business Bureau system has seen numerous reports nationwide of people receiving phony emails, alleging to be from Amazon, or even phone call alleging to be from Amazon that there is a problem with your account,” Clary said.

To go along with the lengths scammers go to, they also have a variety of ways to get you falling for their scam.

According to the BBB though, one of the most effective tactics scammers have involves striking fear in the minds of shoppers.

“They’ll say ‘we’ve received your order for this very expensive item.’ $2,000 computer, whatever it might be, thinking you didn’t order that oh my gosh, they’re gonna charge me for this, I better get on it,” said Clary. “That’s how the lure you to answer the email or call the number.”

Reward systems are something almost every major retail company has nowadays. Which is a fact scammers try to take advantage of as well.

“You can possibly get a text, or an email or even a phone call saying use your rewards points now, click here and lead you to a look alike site. But it is really not that at all,” Clary said.

Not all hope is lost however if you fall victim to a scam.

“Protect your bank account,” Clary said. “Look at your credit card account. Make sure that doesn’t get charged. Dispute anything that may be incorrect. You may want to change your password to the Amazon account if you have shared that if someone or whatever other website it has been on.”

To recap, the three best ways to ensure you don’t become a victim of scam are:

  1. Verify if an email or phone call you receive is legit. If the email address is misspelled or seems off, it is probably a scam.
  2. Check to see if the information the caller is telling you is accurate. If they say a purchase was made on your account, try to see if there actually was a recent purchase made for that item and price.
  3. Don’t click on any links or provide requested information to someone who contacted you out of the blue. Companies like Amazon will not ask for credit card or banking information over the phone or via email.

The BBB also has a scam tracker website where people can report scams up to the minute. That site can be found here.