‘Love letters’: A potential problem for sellers during hot housing market


LEXINGTON, Ky. (FOX 56) – Writing love letters, for a house.

It’s not a new trend, but it’s one many buyers are using as a tool in this hot, seller’s market to make their offer stand out.

Several realtors are now recommending against it because the carefully crafted letters can turn into a violation.

Raquel Carter, principal broker of Guide Realty, says she used to see the letters as harmless. Now, she says realtors are setting their clients up for risks if they accept them.

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She says buyers will typically include information, pictures and even video of their family, interests, and needs. Those same things fall under what’s called protected classes under the Fair Housing Act.

The act states it’s illegal to discriminate based on race, color, sex, familial status and disability.

Carter says sellers could be biased when they choose a buyer – intentionally or not.

“If you are going to write a love letter, it has to be just about the house. You need to leave out personal items, you need to leave out items about family, about children, those things that we tend to put in this type of letter,” Carter said. “If you or your client want to talk about how much they love the house, how well the sellers have taken care of the house, how beautifully they’ve decorated and updated, those things are okay.”

Carter says letters typically don’t have a huge influence on the seller’s decision at the end of the day.

Recent guidance from the National Association of Realtors discourages agents and clients from reading love letters.

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